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	<title>The Green Man Studio &#187; Beer</title>
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		<title>Eight Degrees Brewing beer mats hot off the press</title>
		<link>http://thegreenmanstudio.com/eight-degrees-brewing-beer-mats-hot-off-the-press/</link>
		<comments>http://thegreenmanstudio.com/eight-degrees-brewing-beer-mats-hot-off-the-press/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:42:49 +0000</pubDate>
		<dc:creator><![CDATA[the green man]]></dc:creator>
				<category><![CDATA[Beer]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://thegreenmanstudio.com/?p=537</guid>
		<description><![CDATA[Always exciting when a job comes back from the printer. We based these beer mats on posters we had previously done. Curiously what we found was that people who hadn&#8217;t previously tasted craft beer were enticed to do so by the description of the flavours. So we thought let&#8217;s do some beer mats with the tasting notes for each beer and see can we convert some more Heineweiserberg drinkers.]]></description>
				<content:encoded><![CDATA[<p>Always exciting when a  job comes back from the printer. We based these beer mats on posters we had previously done.  Curiously what we found was that people who hadn&#8217;t previously tasted craft beer were enticed to do so by the description of the flavours. So we thought let&#8217;s do some beer mats with the tasting notes for each beer and see can we convert some more Heineweiserberg drinkers.</p>
<p><a href="http://thegreenmanstudio.com/wp-content/uploads/2012/02/8DB_beermats2.jpg"><img src="http://thegreenmanstudio.com/wp-content/uploads/2012/02/8DB_beermats2.jpg" alt="" title="8DB_beermats2" width="621" height="442" class="alignleft size-full wp-image-541" /></a></p>
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