Always exciting when a job comes back from the printer. We based these beer mats on posters we had previously done. Curiously what we found was that people who hadn’t previously tasted craft beer were enticed to do so by the description of the flavours. So we thought let’s do some beer mats with the tasting notes for each beer and see can we convert some more Heineweiserberg drinkers.
They look great! I love the idea of tasting notes on the beer mats – because I’m hopeless at deciphering the tastes on my own.