The Northpole was overcapacity and needed a new outpost in Cork. When we got the call we couldn’t have been more excited to develop a brand that brought to life the real meaning of Christmas. As passionate as we are about Christmas, there is no one more passionate than Santa’s Elves. Here they wanted a bold stamp and design system that would celebrate the values of a real Cork Family Christmas. Here each of the special elements that make up a real Outpost were developed to bring these values to life. From Website to photoframes, from signage to stage, every element was considered and benchmarked through the eyes of Santa’s most important audience, children.