The story behind this brand was pivotal in the brand development process. We wanted to highlight the strong history of the O’Flynn family as sausage makers, their pride in their gourmet product and their strong connection with their home, Cork City.
Retaining their original brand mark we created a secondary design system that was reminiscent of times past. This allowed us to celebrate what this family business do best – create tasty street food!
We worked with the company in bringing the values of the company to life in their new Grill on Winthrop street and we rolled out the brand design system across all of their touchpoints including internal and external signage, table tops, wall graphics, retail flow, hanging signage, seasonal advertising, point of sale, marketing materials, website and redesign of their mobile retail outlet for festivals etc.
